Digital Marketing is a professional course designed to teach the techniques used to promote products and services through digital platforms. The course covers online marketing strategies such as search engine optimization, social media marketing, content marketing, email marketing, and online advertising. Students will learn how to create digital campaigns, manage social media pages, analyze online traffic, and promote businesses on the internet. This course helps learners build skills required for careers in online marketing, freelancing, and digital business promotion.
Introduction to Digital Marketing
Basic concepts of digital marketing, online marketing platforms, and digital marketing strategies.
Search Engine Optimization (SEO)
Keyword research, on-page and off-page optimization, improving website ranking on search engines.
Social Media Marketing
Marketing through social media platforms, creating posts, managing pages, and audience engagement.
Content Marketing
Creating digital content such as blogs, images, videos, and promotional materials.
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